— Our Course Selected for the 2023 Shanghai Vocational Education First-Class Core Course Project
Recently, according to the public announcement by the Vocational Education Division of the Shanghai Municipal Education Commission regarding the 2023 Shanghai Vocational Education First-Class Core Courses (Offline), the Customer Relationship Management course, led by Mr. Guo Wei from the School of Business and Management, has been officially selected as a first-class core course.
| No. | School Type | School Name | Course Title |
|---|---|---|---|
| 1 | Higher Vocational | Shanghai Vocational College of Agriculture and Forestry | Animal Reproductive Physiology |
| 2 | Higher Vocational | Shanghai Electronic Information Vocational and Technical College | Electronic and Electrical Assembly |
| 3 | Higher Vocational | Shanghai Urban Construction Vocational College | Prefabricated Concrete Structure |
| 4 | Higher Vocational | Shanghai Vocational College of Agriculture and Forestry | Pig Breeding |
| 5 | Higher Vocational | Shanghai Ocean Vocational College | Small and Medium Enterprise Financial Management |
| 6 | Higher Vocational | Shanghai Publishing and Printing College | Introduction to Building Construction |
| 7 | Higher Vocational | Shanghai Electronic Information Vocational and Technical College | Image Color Matching Technology |
| 8 | Higher Vocational | Shanghai Urban Construction Vocational College | Data Processing and Application Ability Training (Pure C) |
| 9 | Higher Vocational | Shanghai Urban Construction Vocational College | Engineering Measurement for Architectural Decoration |
| 10 | Higher Vocational | Shanghai Health Medical College | E-commerce Visual Marketing |
| 11 | Higher Vocational | Shanghai Vocational College of Agriculture and Forestry | Food Microbiological Testing |
| 12 | Higher Vocational | Shanghai College of Science and Technology | Customer Relationship Management |
| 13 | Higher Vocational | Shanghai Urban Construction Vocational College | Thematic Landscape Design |
| 14 | Higher Vocational | Shanghai Urban Construction Vocational College | Underground Engineering |
Developed in 2016, the Customer Relationship Management course has achieved multiple distinctions:
- Recognized as a Shanghai Municipal Vocational Education Excellent Course
- Key course under the Shanghai High-Level E-commerce Program Cluster
- National second prize winner in the Vocational Colleges’ Information-Based Teaching Ability Competition
- Supporting course for both the first and second prize in the Shanghai Higher Vocational Education Teaching Achievement Awards
- Core course for a Shanghai Municipal-level Innovative Teaching Team in Higher Vocational Colleges
- Award-winning entry in the 2022 Shanghai Vocational Colleges’ Teaching Ability Competition
- First prize in the 7th Shanghai “Starlight Plan” Vocational College Skills Competition in teaching ability
- Accompanied by an award-winning digital version of a first-prize textbook for Economics-related majors in Shanghai higher vocational institutions
The course includes 167 resources: 59 videos, 51 graphic content pieces, 19 discussions, 37 assignments, and 1 exam. The curriculum is designed to be coherent and complete, serving vocational college students, enterprise customer service staff, new employees, and general learners in society. It features a “Workplace Application” module and incorporates “Workplace Observation” tasks, embedding five core ideological values—dedication, integrity, privacy protection, fair competition, and attentive service—into the learning resources.
As of October 2023, the course has completed six full sessions with over 31,000 participants. Many learners from society have opted for paid certification online, with a satisfaction rate of 100%.
The School of Business and Management has now developed eight municipal-level excellent (online open) courses. Starting November 10, 2023, the school will launch a comprehensive training program for all faculty, aimed at enhancing teaching ability and digital resource development. The goal is for every teacher to master instructional design, be capable of producing quality teaching materials, and confidently deliver engaging lessons—striving for further achievements in applying for Shanghai Excellent Online Open Courses, Shanghai First-Class Core Courses, Shanghai Model Ideological Courses, as well as National-Level Premium Online and First-Class Core Courses.
