On July 26, 2023, the E-Commerce event of the 2023 National Vocational Students Skills Competition (Higher Vocational Group) successfully concluded at Guangdong Polytechnic of Science and Technology. After intense competition, four students from Shanghai College of Science and Technology — Lu Shuangping, Ouyang Junhao, Hao Jiaqi, and Huang Qiwen — stood out with their solid skills and steady performance, winning the national first prize. Instructors Yang Weiqiang and Li Liqun were honored with the “Excellent Instructor Award.” This marks the first gold medal for Shanghai in the e-commerce category of the national competition.

The 2023 competition covered e-commerce product development, visual marketing, and online store operations, with a focus on assessing participants’ data analysis, visual design, marketing planning, online promotion, e-store management, supply chain coordination, and teamwork. As a team event, four participants were required to work collaboratively to complete all tasks, making this both a skills and teamwork challenge. Guided by their instructors, the team prepared diligently, refined their strategies, and sharpened their professional capabilities — ultimately claiming the title and making history for the school and the city.

With youth and ambition, we shape the future. This national-level achievement reflects the school’s strong educational quality and comprehensive strength. The school will continue using high-level competitions as a platform to promote integrated education, learning through competition, and curriculum improvement. This milestone adds momentum to the development of high-caliber technical talent and contributes significantly to the school’s “Double High Plan” achievements.

On June 18, 2024, in an effort to enhance teaching management and improve coaching for student skills competitions, Zhang Yaoxiang, Dean of the School of Business and Management, led a delegation of four—Fei Liya, Hu Rongrong, and Wang Yunshi—on a visit to Jiaxing Vocational and Technical College for a learning exchange. The visit was warmly received by Qiao Haiyan, Dean of the School of Culture and Tourism at Jiaxing Vocational and Technical College, along with Hu Xiaoqin, Program Lead for Study Tour Management and Services, and core faculty member Jiang Xinsheng.

Qiao Haiyan extended a warm welcome to the visiting team and provided a detailed overview of the college’s development history, the construction of its program clusters, its community engagement initiatives, and its experience in guiding students through competitions.

Zhang Yaoxiang introduced the general profile of the college and highlighted the School of Business and Management’s strengths in program development, industry-education integration, the pilot implementation of China’s Modern Apprenticeship model, and student participation in skills competitions. The two sides engaged in in-depth discussions, particularly on the coaching methods and incentive mechanisms for the 2024 National Vocational College Skills Competition’s Study Tour Project.

Following the meeting, accompanied by Qiao Haiyan, the delegation toured the Jiaxing Institute of Intangible Cultural Heritage and the Jiangnan Watertown Culture Research Institute.

This exchange provided deeper insights into the practical measures and approaches taken by peer institutions in areas such as curriculum integration, competition preparation, education reform, and social service. It also contributed to enhancing the professional development of the Tourism Management program and improving the school’s coaching capacity for future student competitions.

— Faculty Visit from Putuo District Adult University

On the morning of June 7, a delegation of seven faculty members from the Business and Management Departments of Putuo District Adult University, led by Vice President Zhou Xuemei, visited for a learning and exchange session. They were warmly received at the Live E-commerce Virtual Simulation Training Base by Zhang Yaoxiang, Dean of the School of Business and Management; Cao Chunhua, Associate Dean; Liu Kemin, Associate Dean of the Innovation and Entrepreneurship Institute; and Li Liqun, Director of the E-commerce Program.

The two sides held in-depth discussions on program development, student skills competitions, and new approaches in innovation and entrepreneurship education.

Dean Zhang Yaoxiang introduced key achievements and developments at the School of Business and Management. Associate Dean Cao Chunhua shared insights on the high-level e-commerce program cluster, including system design, curriculum reform, industry-education integration, and competition-driven teaching. Liu Kemin presented the evolution of innovation and entrepreneurship education at the university, along with the structure and operations of the Innovation and Entrepreneurship Institute. Li Liqun shared the development journey of the e-commerce program.

— Our Course Selected for the 2023 Shanghai Vocational Education First-Class Core Course Project

Recently, according to the public announcement by the Vocational Education Division of the Shanghai Municipal Education Commission regarding the 2023 Shanghai Vocational Education First-Class Core Courses (Offline), the Customer Relationship Management course, led by Mr. Guo Wei from the School of Business and Management, has been officially selected as a first-class core course.

No.	School Type	School Name	Course Title
1	Higher Vocational	Shanghai Vocational College of Agriculture and Forestry	Animal Reproductive Physiology
2	Higher Vocational	Shanghai Electronic Information Vocational and Technical College	Electronic and Electrical Assembly
3	Higher Vocational	Shanghai Urban Construction Vocational College	Prefabricated Concrete Structure
4	Higher Vocational	Shanghai Vocational College of Agriculture and Forestry	Pig Breeding
5	Higher Vocational	Shanghai Ocean Vocational College	Small and Medium Enterprise Financial Management
6	Higher Vocational	Shanghai Publishing and Printing College	Introduction to Building Construction
7	Higher Vocational	Shanghai Electronic Information Vocational and Technical College	Image Color Matching Technology
8	Higher Vocational	Shanghai Urban Construction Vocational College	Data Processing and Application Ability Training (Pure C)
9	Higher Vocational	Shanghai Urban Construction Vocational College	Engineering Measurement for Architectural Decoration
10	Higher Vocational	Shanghai Health Medical College	E-commerce Visual Marketing
11	Higher Vocational	Shanghai Vocational College of Agriculture and Forestry	Food Microbiological Testing
12	Higher Vocational	Shanghai College of Science and Technology	Customer Relationship Management
13	Higher Vocational	Shanghai Urban Construction Vocational College	Thematic Landscape Design
14	Higher Vocational	Shanghai Urban Construction Vocational College	Underground Engineering

Developed in 2016, the Customer Relationship Management course has achieved multiple distinctions:

• Recognized as a Shanghai Municipal Vocational Education Excellent Course
• Key course under the Shanghai High-Level E-commerce Program Cluster
• National second prize winner in the Vocational Colleges’ Information-Based Teaching Ability Competition
• Supporting course for both the first and second prize in the Shanghai Higher Vocational Education Teaching Achievement Awards
• Core course for a Shanghai Municipal-level Innovative Teaching Team in Higher Vocational Colleges
• Award-winning entry in the 2022 Shanghai Vocational Colleges’ Teaching Ability Competition
• First prize in the 7th Shanghai “Starlight Plan” Vocational College Skills Competition in teaching ability
• Accompanied by an award-winning digital version of a first-prize textbook for Economics-related majors in Shanghai higher vocational institutions

The course includes 167 resources: 59 videos, 51 graphic content pieces, 19 discussions, 37 assignments, and 1 exam. The curriculum is designed to be coherent and complete, serving vocational college students, enterprise customer service staff, new employees, and general learners in society. It features a “Workplace Application” module and incorporates “Workplace Observation” tasks, embedding five core ideological values—dedication, integrity, privacy protection, fair competition, and attentive service—into the learning resources.

As of October 2023, the course has completed six full sessions with over 31,000 participants. Many learners from society have opted for paid certification online, with a satisfaction rate of 100%.

The School of Business and Management has now developed eight municipal-level excellent (online open) courses. Starting November 10, 2023, the school will launch a comprehensive training program for all faculty, aimed at enhancing teaching ability and digital resource development. The goal is for every teacher to master instructional design, be capable of producing quality teaching materials, and confidently deliver engaging lessons—striving for further achievements in applying for Shanghai Excellent Online Open Courses, Shanghai First-Class Core Courses, Shanghai Model Ideological Courses, as well as National-Level Premium Online and First-Class Core Courses.