The Haipai Culture Study Club was established in 2024 as a student organization affiliated with the Tourism Management program of the School of Business and Trade Management.

The club uniquely blends coffee culture with Haipai culture—a distinctive cultural style of Shanghai—creating a fusion of tradition and modern lifestyle. Weekly activities are held to offer students a personalized coffee-making experience. In addition, the club regularly organizes lectures on coffee knowledge, hands-on brewing classes, tasting sessions, and cultural exchange events centered around coffee.

Its members come from various majors and backgrounds, united by their shared passion for coffee and Shanghai’s cultural heritage. Together, they have created a vibrant space for coffee lovers, helping more people discover and appreciate the charm of coffee culture intertwined with the spirit of Shanghai.