Program Highlights:
This program emphasizes the integration of industry and education, proactively aligning with regional industry needs. Building on an existing hands-on e-commerce training base, it has established a virtual simulation training center for livestream e-commerce. The program incorporates livestream simulation software and supporting teaching tools to jointly cultivate students with specialized technical skills in livestream operations, new media copywriting, and livestream techniques.
Graduates are prepared for roles in digital marketing, new media operations, and livestream management. They are equipped to work in areas such as e-commerce platform promotion, social media marketing, and livestream hosting, making them versatile technical professionals with both operational and creative capabilities.
Core Courses:
- Fundamentals of E-commerce
- Practical Livestream E-commerce Operations
- Community Marketing
- New Media Copywriting and Planning
- New Retail Operations Management
- New Media Data Analytics
- Livestream Sales and Host Professionalism
Practical Training:
- Career Orientation
- Hands-on Livestream E-commerce Projects
- Content Planning Workshops
- Comprehensive Apprenticeship Training
- On-site Internship Placement
Career Pathways:
Graduates typically join livestream e-commerce companies and pursue careers in livestream operations, short video production, marketing and promotion, new media operations, copywriting, and creative video production. Current key industry partners include Shanghai Huba Network Technology Co., Ltd., Shanghai Manlun Business Co., Ltd., and Shanghai Youda Information Technology Co., Ltd.
