Program Highlights:
In collaboration with Artron Cultural Group—recognized as a “Most Influential National Cultural Industry Demonstration Base”—the program has established a joint “Creative Workshop” design studio and a cultural and creative base, creating a collaborative teaching and internship environment characterized by digitalization, intelligence, and scenario-based learning.
Experienced designers are regularly invited to teach, with a focus on nurturing emerging talents such as trendy cultural creative designers, original illustration designers, video editors, and livestreaming operators.
Students have won multiple awards in prestigious competitions like the “Starlight Program,” “Challenge Cup,” “Innovation Cup,” “Milan Design Week,” “National Digital Art Design Competition,” and the “Oriental Creative Star Design Competition.”
Core Courses:
Graphic and Digital Illustration, Animation and Derivative Product Design, Cultural and Creative Product Development and Packaging Design, Photography and Videography, Digital Livestreaming Technology, Digital Video Editing, Film Compositing and Special Effects.
Key Practicals:
With real creative design projects as the driving force, students develop cultural and creative products and engage in industry-education-research-innovation integrated projects, leveraging the “Joint Creative Workshop” studio and the Digital Broadcasting Integrated Training Lab.
Career Pathways:
Graduates are well-prepared for careers in internet and media companies, new media design firms, animation studios, and related industries, working in roles such as visual designer, new media designer, or design manager. Alumni have been employed by companies including Artron Cultural Group, Yicai Media, SONY Shanghai Design Center, Molly Magic Cat Box, and Good Idea Advertising Network.
