— Our School Successfully Hosts the 2024 National Vocational College Skills Competition Shanghai Qualifier for Automotive Marketing
To implement the spirit of the 20th CPC National Congress and meet the evolving demands of digital transformation in automotive marketing, the 2024 National Vocational College Skills Competition Shanghai Qualifier (Higher Vocational Group) for Automotive Marketing was successfully held on March 29 at Shanghai University of Science and Technology. Organized by the Shanghai Municipal Education Commission and hosted by the university, the competition attracted eight vocational colleges from across the city.
The competition featured a two-member team format with two main modules: automotive marketing strategy development, presentation, experiential showroom sales, and used vehicle appraisal. The event emphasized fairness and transparency while aligning vocational education with industry needs, fostering highly skilled automotive marketing professionals.
Shanghai University of Science and Technology’s Intelligent Manufacturing Engineering College played a key role in ensuring smooth execution by forming a dedicated event service team, coordinating logistics, and providing comprehensive support. Competitors demonstrated exceptional skills, enthusiasm, and professionalism, effectively applying their knowledge in real-world scenarios.
This competition served as a platform to enhance vocational education by integrating industry standards into curriculum development, reinforcing the alignment of professional training with market demands, and strengthening the role of skills competitions in guiding educational reform.
