Program Objective:
This program is designed to cultivate high-quality, skilled professionals with firm ideals and beliefs, strong humanistic literacy, professional ethics, and innovative awareness. Students are encouraged to embrace craftsmanship with a spirit of excellence, strong employability, and sustainable development capability. Graduates are prepared to serve in fields related to regional economic development and the e-commerce industry ecosystem, including roles such as sales representatives, business consulting service personnel, and software and information technology service staff.
Main Courses:
Fundamentals of E-Commerce, Customer Relationship Management, E-Commerce Copywriting and Planning, Online Marketing, E-Commerce Data Analysis, Fundamentals of New Retail, Online Store Design, Standards of Online Customer Service, Cross-Border E-Commerce Practice, Short Video Operation and Production, and more.
