This program boasts a modern training and teaching environment and is a pilot for the modern apprenticeship model. Over the years, the program has deepened industry-education integration, supplying society with high-quality skilled talent. The teaching team emphasizes digitalization and theory-practice integration, and the course “Online Store Operation (Integrated Training)” has been recognized as a municipal-level quality course.
In 2019, the program became one of the first batch of pilot institutions for the E-commerce Promotion and Operation 1+X Certificate, maintaining a certification pass rate above 90% over the years. The E-commerce program is multi-skilled and competition-driven, enhancing learning and teaching through competitions. Students are encouraged to participate in student clubs like the “Business Club” and “Maker Club” to improve their skills. Students have won multiple awards in competitions such as the National E-Commerce Skills Competition, Starlight Program, Innovation and Entrepreneurship Contests, Challenge Cup, Cross-border E-commerce Competitions, and more.
Career pathways include:
- New Retail Marketing Promotion Specialist
- Planning Specialist
- Data Analysis Specialist for New Retail
- E-commerce Customer Service Specialist
- Supply Chain Management Specialist
- User Experience Designer
- Roles in online operations, store management, digital marketing, and livestream e-commerce operations
This program at Shanghai Second Light Industry School is part of a Secondary-to-Higher Vocational Education Integration pathway with the E-Commerce Program at Shanghai College of Science and Technology.
