This program also emphasizes moral and technical education, aiming for the comprehensive development of students. It targets roles in e-commerce, new media marketing, and related fields, cultivating high-caliber technical professionals with solid academic foundations, professional ethics, and humanistic literacy. Students will gain expertise in e-commerce technologies and new media marketing, and will be able to engage in areas such as content planning, platform operations, and technical implementation.
Core courses include:
- Introduction to New Media Marketing
- Product Information Collection
- Online Marketing
- Web Design
- E-commerce Store Operations
- Customer Service for E-commerce
- New Media Copywriting and Planning
- Livestream E-commerce Operations
- New Media Operations and Promotion
- New Media Data Processing
- New Media Data Analysis
- Visual Design for New Media
- Video Shooting and Editing
- Short Video Production
This program at Shanghai Material Engineering School is part of the Secondary-to-Higher Vocational Education Integration initiative with the E-commerce program at Shanghai College of Science and Technology.
