中文

Category: Majors

Art & Design (Environmental and Exhibition Design)

Program Highlights:

Integrating disciplines such as architecture, interior decoration, and exhibition design, this program embraces cutting-edge information technology and smart technologies throughout the entire industry chain, establishing a fully integrated, comprehensive, and lifecycle-based era of intelligent interior design.
The program focuses on cultivating space aesthetics designers and environmental landscape designers who understand materials, master processes, prioritize humanistic perspectives, and appreciate the art of living.
Students have repeatedly earned awards in prestigious competitions such as the “Starlight Program” Competition, Shanghai’s “Innovation Cup” Competition, and the Shanghai Student Innovation & Creativity Competition.

Core Courses:

Creative Composition, 3D Computer Technology, Intelligent Space Design, Smart Interior Design, Smart Soft Decoration Design, Smart Exhibition Design, Artistic Photography, Decorative Materials and Cost Estimation.

Key Practicals:

Through project-based learning and studio-style teaching, students engage in hands-on design practice using the school-enterprise “Joint Creative Workshop” and the “Design Cloud” innovation platform, participating in project-based, process-driven design training.

Career Pathways:

Graduates are well-prepared to work in architectural decoration and environmental landscape design companies, engaging in design or management roles. Alumni have been employed by companies such as Shanghai Architectural Decoration Group, Shangpin Home Collection, SOGAL Custom Home Furnishings, Meipingmeiwu Design, and Shanghai Shenyuan Space Design.
Additionally, several graduates have successfully founded their own smart interior design enterprises, realizing their entrepreneurial dreams.

Digital Media Art & Design

Program Highlights:

In collaboration with Artron Cultural Group—recognized as a “Most Influential National Cultural Industry Demonstration Base”—the program has established a joint “Creative Workshop” design studio and a cultural and creative base, creating a collaborative teaching and internship environment characterized by digitalization, intelligence, and scenario-based learning.
Experienced designers are regularly invited to teach, with a focus on nurturing emerging talents such as trendy cultural creative designers, original illustration designers, video editors, and livestreaming operators.
Students have won multiple awards in prestigious competitions including the “Starlight Program,” “Challenge Cup,” “Innovation Cup,” “Milan Design Week,” “National Digital Art Design Competition,” and the “Oriental Creative Star Design Competition.”

Core Courses:

Graphic and Digital Illustration, Animation and Derivative Product Design, Cultural and Creative Product Development and Packaging Design, Photography and Videography, Digital Livestreaming Technology, Digital Video Editing, Film Compositing and Special Effects.

Key Practicals:

With real creative design projects as the driving force, students develop cultural and creative products and engage in industry-education-research-innovation integrated projects, leveraging the “Joint Creative Workshop” studio and the Digital Broadcasting Integrated Training Lab.

Career Pathways:

Graduates are well-prepared for careers in internet and media companies, new media design firms, animation studios, and related industries, working in roles such as visual designer, new media designer, or design manager. Alumni have been employed by companies including Artron Cultural Group, Yicai Media, SONY Shanghai Design Center, Molly Magic Cat Box, and Good Idea Advertising Network.

Cross-Border E-Commerce

Program Highlights:

The Cross-Border E-Commerce program emphasizes integration of industry and education with a focus on innovation and development. Built upon the integration of “courses, positions, certifications, and competitions,” the program aims to cultivate students’ creativity, problem-solving abilities, and professional ethics. Graduates will not only master core theoretical knowledge of cross-border e-commerce but also gain practical skills in product data selection, platform operations, online marketing, and data analysis.

Core Courses:
  • Cross-Border E-Commerce Theory and Practice
  • Cross-Border E-Commerce Project Operations
  • International Trade Practices
  • Cross-Border E-Commerce Data Analysis
  • Cross-Border E-Commerce Marketing
  • Cross-Border E-Commerce Supply Chain Management
  • Cross-Border E-Commerce English
Key Practicals:
  • Comprehensive Cross-Border E-Commerce Training
  • VBSE Interdisciplinary Practical Training
  • Real-business training through professional clubs
  • Hands-on internships at cross-border e-commerce companies
  • Trade and business enterprise internships
  • Graduation internships
Career Pathways:

Graduates are prepared for various roles in cross-border e-commerce enterprises, including:

  • Product data selection specialists for cross-border websites
  • Data-driven store operators
  • Marketing planners
  • Cross-border e-commerce entrepreneurs

Our alumni have gained experience at leading companies such as:

  • Zhuhao Technology (Shanghai) Co., Ltd.
  • Shanghai Gudao Business Consulting
  • Shanghai Caibei Trading
  • Shanghai Gezhi Youpin
  • Shanghai Lalang International Trade
  • Shanghai Aviation

Tourism Management

Program Highlights:

The program features experienced faculty and industry experts who deliver instruction, with a strong focus on enhancing English speaking skills and humanities education. We emphasize the development of tourism-specific service and management skills while cultivating students’ professional qualities. Following an industry-academia collaboration model, the program implements a “2+1” talent development system. Students will:

  • Gain insight into the latest tourism industry developments
  • Become familiar with tourism enterprise operations
  • Acquire practical skills for various industry roles
  • Develop innovative thinking, problem-solving abilities, and transferable career skills
Core Courses:
  • Practical Tourism English
  • Travel Agency Operations & Management
  • Tour Guide Operations
  • Tourism E-commerce
  • Travel Agency Planning & Coordination
Key Practicals:
  • Field visits to tourist sites
  • On-campus simulation training
  • Professional internships at tourism enterprises
  • Comprehensive graduation practice
Career Pathways:

Graduates are prepared for careers in:

  • International hotels
  • Travel agencies
  • Conference and exhibition companies
  • Tourism development companies
  • Various tourism-related organizations

Potential roles include:

  • Operations management
  • Customer service
  • Tourism planning

Notable employer partners:

  • Shanghai Lianhang International Travel Agency
  • Shanghai Youzai International Travel Agency
  • Shanghai Shenshen International Travel Agency
  • Shanghai Starbucks Coffee Company

Big Data and Accounting

Program Highlights:

In response to the current era of artificial intelligence and big data, this program leverages multiple off-campus industry-education collaboration bases and integrates various “1+X” skill certificates, including Junior Accounting Qualification, Finance & Business Integration Information Application, and Big Data Financial Analysis. Students will gain solid foundational knowledge in accounting while acquiring the ability to apply modern information technology for big data collection, processing, visualization, and dynamic data analysis. The program emphasizes cultivating strong professional ethics and employability, preparing students for roles such as accounting, cashier, tax management, financial management, data statistics, and data analysis. Graduates will be well-rounded professionals with expertise in finance, technology, and management.

Core Courses:

Fundamentals of Accounting, Business Transactions Accounting & Reporting, Cost Accounting & Control, Tax Planning & Declaration, Accounting Information Systems, Corporate Financial Management, Managerial Accounting Practice, Financial Statement Analysis, Data Statistics, Financial Data Modeling & Visualization, Big Data Collection & Analysis in Finance.

Key Practicals：

Accounting Task Simulation Training, Comprehensive Accounting Simulation Training, ERP Financial Software Training, Finance & Business Integration Information System Training, Accounting Internship, Comprehensive Graduation Project.

Career Pathways:

Graduates will be equipped for positions in small and medium-sized enterprises and institutions, such as cashier, accounting, tax management, data statistics, big data financial analysis, and internal auditing. Graduates have been employed by companies including Shanghai Yichuang Financial Consulting Co., Ltd., Shanghai Yusheng Business Services Co., Ltd., Shanghai Chenghui Accounting Firm, Gongzheng Tianye Accounting Firm, Shanghai Yijia Enterprise Management Co., Ltd., among others.

E-commerce

Program Highlights:

This program emphasizes school-enterprise collaborative education to integrate the education, talent, and industry chains. It features a strong focus on the integration of “work positions,” “courses,” “competitions,” and “certifications.” With outstanding achievements in student skills competitions, vocational certifications, internships, and employment outcomes, the program stands out for its distinctive strengths. Relying on both on-campus and off-campus practical training bases and aligned with the “1+X” certification system, it adopts a project-driven approach based on real business scenarios. It implements a “2+0.5+0.5” modern apprenticeship model, in which schools and enterprises jointly cultivate students in dual learning environments under dual supervision. Graduates gain solid theoretical knowledge and hands-on skills in e-commerce, preparing them for positions such as online marketing, new media operations, short video production, website operations, online store customer service, e-commerce design, and data analysis.

Core Courses:

E-commerce Operations Management, New Media Operations and Promotion, Product Information Collection and Processing, E-commerce Data Analysis, Online Customer Service Standards, Cross-border E-commerce Practices, Short Video Production and Operations, Live-streaming Operations Practices, Mobile E-commerce.

Key Practical Experiences:

Corporate apprenticeship courses, on-the-job training at partner enterprises, labor month activities, e-commerce enterprise technical outsourcing practice, and e-commerce apprenticeship internships.

Career Prospects:

Graduates can work in e-commerce enterprises in roles such as live-streaming operations, short video production, market research, sales execution, image editing, and online store operations, or pursue entrepreneurial ventures in e-commerce. Alumni are employed by companies such as Alibaba, JD.com, Midea Group, Pinduoduo, Baozun E-commerce Inc., Shanghai Huba Network Technology Co., Ltd., Shanghai Kangqu E-commerce Co., Ltd., and Shanghai Manlun Trading Co., Ltd. (in no particular order).

Modern Logistics Management

Program Highlights:

Leveraging the on-campus training center and partnerships with companies such as Jiading Export Processing Zone, Hema Fresh, and JD.com, this program implements the “1+X” certificate education model. Students gain familiarity with the latest developments in smart logistics and practical knowledge of logistics operations within business activities. Graduates are equipped with strong innovation and hands-on skills, with professional competencies in areas such as logistics management for manufacturing enterprises, logistics operations management, international logistics management, and logistics project planning, fostering applied talent for smart logistics management.

Core Courses:

Modern Logistics Management, International Freight Forwarding, Modern Warehousing and Distribution Management, Customs Declaration Practices, Production and Operations Management, Procurement and Supply Management, Transportation Management, Supply Chain Management.

Key Practical Experiences:

Industry orientation at logistics companies, in-class simulation training, “factory within campus” warehousing management practice, workplace training, and comprehensive graduation projects.

Career Prospects:

Graduates pursue careers in logistics management for manufacturing enterprises, operations management in logistics companies, and large-scale warehousing and distribution centers for e-commerce enterprises. Alumni are employed by companies such as Shanghai Hema Network Technology Co., Ltd., China Shipping Container Lines Shanghai Co., Ltd., China Railway Logistics Shanghai Co., Ltd., and Sinotrans Shanghai Co., Ltd.

Digital Marketing and Livestream E-commerce

Program Highlights:

This program emphasizes the integration of industry and education, proactively aligning with regional industry needs. Building on an existing hands-on e-commerce training base, it has established a virtual simulation training center for livestream e-commerce. The program incorporates livestream simulation software and supporting teaching tools to jointly cultivate students with specialized technical skills in livestream operations, new media copywriting, and livestream techniques.

Graduates are prepared for roles in digital marketing, new media operations, and livestream management. They are equipped to work in areas such as e-commerce platform promotion, social media marketing, and livestream hosting, making them versatile technical professionals with both operational and creative capabilities.

Core Courses:
  • Fundamentals of E-commerce
  • Practical Livestream E-commerce Operations
  • Community Marketing
  • New Media Copywriting and Planning
  • New Retail Operations Management
  • New Media Data Analytics
  • Livestream Sales and Host Professionalism
Practical Training:
  • Career Orientation
  • Hands-on Livestream E-commerce Projects
  • Content Planning Workshops
  • Comprehensive Apprenticeship Training
  • On-site Internship Placement
Career Pathways:

Graduates typically join livestream e-commerce companies and pursue careers in livestream operations, short video production, marketing and promotion, new media operations, copywriting, and creative video production. Current key industry partners include Shanghai Huba Network Technology Co., Ltd., Shanghai Manlun Business Co., Ltd., and Shanghai Youda Information Technology Co., Ltd.