Program Highlights:

This program emphasizes school-enterprise collaborative education to integrate the education, talent, and industry chains. It features a strong focus on the integration of “work positions,” “courses,” “competitions,” and “certifications.” With outstanding achievements in student skills competitions, vocational certifications, internships, and employment outcomes, the program stands out for its distinctive strengths. Relying on both on-campus and off-campus practical training bases and aligned with the “1+X” certification system, it adopts a project-driven approach based on real business scenarios. It implements a “2+0.5+0.5” modern apprenticeship model, in which schools and enterprises jointly cultivate students in dual learning environments under dual supervision. Graduates gain solid theoretical knowledge and hands-on skills in e-commerce, preparing them for positions such as online marketing, new media operations, short video production, website operations, online store customer service, e-commerce design, and data analysis.

Core Courses:

E-commerce Operations Management, New Media Operations and Promotion, Product Information Collection and Processing, E-commerce Data Analysis, Online Customer Service Standards, Cross-border E-commerce Practices, Short Video Production and Operations, Live-streaming Operations Practices, Mobile E-commerce.

Key Practical Experiences:

Corporate apprenticeship courses, on-the-job training at partner enterprises, labor month activities, e-commerce enterprise technical outsourcing practice, and e-commerce apprenticeship internships.

Career Prospects:

Graduates can work in e-commerce enterprises in roles such as live-streaming operations, short video production, market research, sales execution, image editing, and online store operations, or pursue entrepreneurial ventures in e-commerce. Alumni are employed by companies such as Alibaba, JD.com, Midea Group, Pinduoduo, Baozun E-commerce Inc., Shanghai Huba Network Technology Co., Ltd., Shanghai Kangqu E-commerce Co., Ltd., and Shanghai Manlun Trading Co., Ltd. (in no particular order).

Program Highlights:

Leveraging the on-campus training center and partnerships with companies such as Jiading Export Processing Zone, Hema Fresh, and JD.com, this program implements the “1+X” certificate education model. Students gain familiarity with the latest developments in smart logistics and practical knowledge of logistics operations within business activities. Graduates are equipped with strong innovation and hands-on skills, with professional competencies in areas such as logistics management for manufacturing enterprises, logistics operations management, international logistics management, and logistics project planning, fostering applied talent for smart logistics management.

Core Courses:

Modern Logistics Management, International Freight Forwarding, Modern Warehousing and Distribution Management, Customs Declaration Practices, Production and Operations Management, Procurement and Supply Management, Transportation Management, Supply Chain Management.

Key Practical Experiences:

Industry orientation at logistics companies, in-class simulation training, “factory within campus” warehousing management practice, workplace training, and comprehensive graduation projects.

Career Prospects:

Graduates pursue careers in logistics management for manufacturing enterprises, operations management in logistics companies, and large-scale warehousing and distribution centers for e-commerce enterprises. Alumni are employed by companies such as Shanghai Hema Network Technology Co., Ltd., China Shipping Container Lines Shanghai Co., Ltd., China Railway Logistics Shanghai Co., Ltd., and Sinotrans Shanghai Co., Ltd.

Program Highlights:

This program emphasizes the integration of industry and education, proactively aligning with regional industry needs. Building on an existing hands-on e-commerce training base, it has established a virtual simulation training center for livestream e-commerce. The program incorporates livestream simulation software and supporting teaching tools to jointly cultivate students with specialized technical skills in livestream operations, new media copywriting, and livestream techniques.

Graduates are prepared for roles in digital marketing, new media operations, and livestream management. They are equipped to work in areas such as e-commerce platform promotion, social media marketing, and livestream hosting, making them versatile technical professionals with both operational and creative capabilities.

Core Courses:

• Fundamentals of E-commerce
• Practical Livestream E-commerce Operations
• Community Marketing
• New Media Copywriting and Planning
• New Retail Operations Management
• New Media Data Analytics
• Livestream Sales and Host Professionalism

Practical Training:

• Career Orientation
• Hands-on Livestream E-commerce Projects
• Content Planning Workshops
• Comprehensive Apprenticeship Training
• On-site Internship Placement

Career Pathways:

Graduates typically join livestream e-commerce companies and pursue careers in livestream operations, short video production, marketing and promotion, new media operations, copywriting, and creative video production. Current key industry partners include Shanghai Huba Network Technology Co., Ltd., Shanghai Manlun Business Co., Ltd., and Shanghai Youda Information Technology Co., Ltd.