This program is primarily designed for careers in the tourism industry. It aims to cultivate high-level technical professionals who are well-rounded in moral, intellectual, physical, aesthetic, and labor education, and who possess strong ideals, a solid foundation in science and the humanities, professional ethics, technical competence, and a spirit of craftsmanship. Students will systematically learn the core theories and knowledge of tourism management and develop skills in business operations, planning, strategy, and service. The program also emphasizes innovation and sustainable development, preparing graduates to adapt to and excel in roles such as tourism enterprise management, product development, marketing, scheduling, planning, strategy, and hospitality services.
According to the goals of the integrated vocational-to-bachelor pathway in tourism management, graduates of this program may earn professional certifications such as Customized Travel Steward Certificate, Tour Guide License, Bartender, and E-Commerce Specialist. Career opportunities include working in government tourism agencies, travel agencies, scenic spots, tourism consulting firms, tourism e-commerce enterprises, tourism planning and design organizations, and theme parks. Graduates can take on roles such as tour guide, travel planner, custom travel steward, travel consultant, customer service representative, tourism product assistant—or pursue entrepreneurship in the tourism and leisure industry.
This program is jointly offered through an integrated vocational-to-bachelor pathway between Shanghai College of Science and Technology and the Tourism Management major at Xianda College of Economics & Humanities Shanghai International Studies University.
