Program Highlights:
Industry-driven, project-led, constantly evolving with boundless creativity. The program integrates technological innovation with design innovation, unlocking each individual’s creative potential.
Life becomes wonderfully inspiring through creativity. The program focuses on cultivating intelligent product designers, cultural and creative product designers, and fashion product designers who understand craftsmanship, excel in collaboration, and possess strong innovation abilities.
It aims to tap into unlimited potential, empowering students to grow and succeed.
Core Courses:
Creative Thinking for Product Design, Rapid Visualization of Product Concepts, Materials Shaping and Forming Processes, Automotive Derivative Product Design, Intelligent Product Design, Cultural and Creative Product Design, Product Model Design and Making, AR/VR Product Planning and Integration, Virtual Reality Technology for Products, Photography and Videography Techniques, Product Brand Culture.
Key Practicals:
Through project-based learning and studio-style teaching, students engage in intelligent product development and design practice using the school-enterprise “Joint Creative Workshop” and the “Design Cloud” innovation platform, conducting design projects based on real-world work processes.
Career Pathways:
Graduates can work in various enterprises, institutions, or engineering companies engaged in product development design, 3D product modeling design, product exhibition design, product interaction design, and visual communication design.
