Program Highlights:
This program emphasizes school-enterprise collaborative education to integrate the education, talent, and industry chains. It features a strong focus on the integration of “work positions,” “courses,” “competitions,” and “certifications.” With outstanding achievements in student skills competitions, vocational certifications, internships, and employment outcomes, the program stands out for its distinctive strengths. Relying on both on-campus and off-campus practical training bases and aligned with the “1+X” certification system, it adopts a project-driven approach based on real business scenarios. It implements a “2+0.5+0.5” modern apprenticeship model, in which schools and enterprises jointly cultivate students in dual learning environments under dual supervision. Graduates gain solid theoretical knowledge and hands-on skills in e-commerce, preparing them for positions such as online marketing, new media operations, short video production, website operations, online store customer service, e-commerce design, and data analysis.
Core Courses:
E-commerce Operations Management, New Media Operations and Promotion, Product Information Collection and Processing, E-commerce Data Analysis, Online Customer Service Standards, Cross-border E-commerce Practices, Short Video Production and Operations, Live-streaming Operations Practices, Mobile E-commerce.
Key Practical Experiences:
Corporate apprenticeship courses, on-the-job training at partner enterprises, labor month activities, e-commerce enterprise technical outsourcing practice, and e-commerce apprenticeship internships.
Career Prospects:
Graduates can work in e-commerce enterprises in roles such as live-streaming operations, short video production, market research, sales execution, image editing, and online store operations, or pursue entrepreneurial ventures in e-commerce. Alumni are employed by companies such as Alibaba, JD.com, Midea Group, Pinduoduo, Baozun E-commerce Inc., Shanghai Huba Network Technology Co., Ltd., Shanghai Kangqu E-commerce Co., Ltd., and Shanghai Manlun Trading Co., Ltd. (in no particular order).
